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Digital Marketing Assistant (Ryobi / AEG)

  • Department: Graduates
  • Country: United Kingdom
  • City/Location: Marlow

 

About the company

Techtronic Industries is a world-class leader in the design, manufacturing and marketing of power tools, outdoor power equipment and floor care appliances for consumers, professional and industrial users in the DIY, repair and construction industries. Our unrelenting strategic focus on powerful brands, innovative products, operational excellence and exceptional people drives our culture. Our brands are red-hot – our growth leads the home improvement and construction industries, as we are totally committed to growing our portfolio of exceptional and powerful brands. We fuel our brands with a continuous stream of innovation, value-added, robust new products, which meet the specific needs of our customers.

 

About the role

Based in our European headquarters in Marlow, the Consumer Digital Marketing EMEA team is responsible for the management and execution of the online marketing strategy for our consumer power tool brand RYOBI and our trade power tool brand, AEG. The department is a busy and dynamic function that supplies all European regions with the online marketing materials needed to deliver the company’s ambitious financial growth targets.

 

The role of Digital Marketing Assistant for RYOBI & AEG, reporting to the Digital Marketing Executive, will be a key component in the creation and development of digital assets to support the online marketing strategy. This will include website, blogs, newsletters, and social media support including monthly reporting of different channels to the digital marketing manager. This role will involve close co-ordination between local marketing teams and our digital agencies to ensure new product information and key marketing initiatives are reflected in the web content across Europe.

 

KEY RESPONSIBILITIES

 

  • Review, manage and update the online inventory of tools. This includes writing copy, reviewing images/videos/logos and updating trackers
  • Write and publish marketing literature to increase the brand presence online for internal and external communication, i.e.: newsletters, press releases, blogs and news articles
  • Undertake daily administrative tasks to ensure the functionality of the websites across Europe. Including troubleshooting errors in PIM, WebImage and Kentico
  • Digital asset creation of images/videos/banners/gifs to use on landing pages, newsletters, social media, and advertising. Using Adobe products or agencies
  • Support the management and creation of newsletters, blogs, social media, and videos on YouTube as well as updating the respective trackers
  • Maintain a strong relationship with the European marketing teams, working with them to create effective solutions and support with local implementations and translations
  • Use online marketing analytics to gather statistic from web, social and video channels to create monthly, quarterly and yearly reports

 

 

 

  • Oversee the activities of affiliate marketers and influencers across Europe. Maintaining the database, collecting projects data and ensure they comply with company’s rules
  • Work closely with product management and creative agencies to support in the creation of online marketing campaigns to support new product launches, BIG WIN campaigns etc.
  • Creation and management of RYOBI & AEG sample and demo tool orders for giveaways and blogger samples
  • Assist in the organizing of promotional events, including Pan-European customer conference and attend them to facilitate their success

 

 

Person Specification

WHAT YOU’LL NEED:

 

  • Degree educated
  • Proven experience in online marketing would be desirable but not essential
  • Strong written and verbal communication skills
  • Good knowledge of MS Office (PowerPoint, Excel), marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.)
  • Experience with photo and video editing software (Illustrator, Indesign, Photoshop or Flash) is beneficial, but not essential
  • Proven experience with research methods using data analytics software and the ability to decipher and organise data would be desirable, but not essential
  • A good team spirit and a strong self-starter
  • Excellent organisational and time management skills in order to prioritise objectives effectively and efficiently and be very hands on in their approach
  • Highly motivated and eagerness to fulfil the position’s responsibilities effectively and in a timely fashion.
  • Enthusiasm to travel, as appropriate, both internationally (mainly Europe) and in the UK
  • Ability to speak a European language in addition to English is beneficial, but not essential.

 

DESIRABLES:

 

  • Experience of working with photo & video editing software: Photoshop, InDesign, Illustrator or Flash
  • Experience in reporting & analytics
  • Experience in copywriting
  • European language desirable
  • Experience within a FMCG environment
  • PIM or MDM experience

 

How to apply

If this position sounds appealing to you and you would like to join our team, we are looking forward to your application. In case of relocation we may assist you with a financial package. Please submit your application indicating your earliest start date.

 

Apply now