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Assistant Product Manager AEG

  • Department: Product management
  • Country: United Kingdom
  • City/Location: Maidenhead


About the company

Techtronic Industries is a world-class leader in the design, manufacturing and marketing of power tools, outdoor power equipment and floor care appliances for consumers, professional and industrial users in the DIY, repair and construction industries. Our unrelenting strategic focus on powerful brands, innovative products, operational excellence and exceptional people drives our culture. Our brands are red-hot – our growth leads the home improvement and construction industries, as we are totally committed to growing our portfolio of exceptional and powerful brands. We fuel our brands with a continuous stream of innovation, value-added, robust new products, which meet the specific needs of our customers.


About the role

The EMEA product management team is responsible for all aspects of Product Development & Product Marketing for AEG Power Tools brand within its territory of Europe, Middle East & Africa. Reporting to the Senior Product Manager, this function will take on a supportive role in managing the NPD process for multiple product ranges which will drive growth through the sales regions within the territory.


Person Specification

  • Working within the Product Management Team, you will be responsible for supporting and delivering the product strategy that will allow the company to succeed in its targets and future goals.
  • You will be required to become the expert in your product categories, (through use, reviews with the technical team and demonstration), you will be required to define new version and new products for the successful timely launches across EMEA. Building a rolling 3-year road map for given categories. Including promotional options.
  • Manage the efficient launch of new products with an emphasis on SKU control ensuring we manage variations for markets and retailers – via effective phase in and out processes.
  • Landscaping; market & customer profiling to allow a clear understanding of product & category trends across Europe.
  • Defining product features & specifications required on future product launches.
  • Executing product launches through the business with ‘On time’, On Cost’ and ‘On Quality’ being KPI; with emphasis on:
    • Production dates,
    • Product detail such as manuals, packaging, decals, etc.,
    • Communication of product schedules to the regions.
  • Monitoring the performance of the product streams against given targets.
  • Working with the Brand & Communication team on launch packs, merchandising & marketing materials to support your products.

Other Tasks

  • Interaction with other departments such as Supply Chain, Engineering, Industrial Design, Finance, Sales & Customer services.
  • Briefing other colleagues in all areas of product function, features & performance.
  • Customer visits to gain market knowledge.
  • Attendance at European product summits.
  • Support, planning and attendance at European Consumer Conferences. Presenting to wide audiences.
  • Working with our Marketing team & outside agencies to develop product catalogues, literature and digital assets.
  • Manufacturing site visits to monitor progress on production launches – Asia based.
  • Other tasks as necessary


  • Min. 2 yrs. Experience in product management and / or sales & marketing, specializing in consumer/professional DIY/Trade products in durable goods/consumer goods company.
  • Marketing/Business bachelor’s degree is preferable, but not essential.
  • Knowledge of/an ability to learn about basic manufacturing processes and key product technologies, as related to your product categories.
  • Excellent verbal and written communication skills.
  • Excellent presentation skills, both oral and visual.
  • A solid working knowledge of Microsoft Excel, Word & PowerPoint.
  • The ability to interact at all levels of the EMEA business.
  • A strong, entrepreneurial determination to drive commercial opportunities.
  • The ability to identify areas for improvements to working practice, and to drive process change.
  • A good team spirit, but critically, being a strong self-starter with a ‘can-do’ attitude.
  • Excellent organization and project management skills.
  • To be willing to travel for 2-4 weeks per year.
  • A second European language, particularly German, Swedish or French would be of benefit.




How to apply

If this position sounds appealing to you and you would like to join our team, we are looking forward to your application. Please note that due to the volume of emails being received that we are not able to respond to you individually.